foreign traveller preference thailand

Foreign travellers drive 96.6% of Thailand’s mid-year hotel bookings — Photo by Tahir Xəlfə on Pexels

Hotel Booking Surge Are Thai Hotels Ready?

Hotel Booking: Relying on 96.6% Foreign Travelers Demands Strategic Shift Thai hotels are confronting a reality where 96.6% of 2024 mid-year bookings originate abroad, making a foreign-focused strategy essential for revenue stability. With local demand thin in the off-peak season, hotels must redesign their service menus to capture